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People
We bring together researchers from across disciplines to shed light on the social, technological, economic, managerial, organisational, political and ethical implications of the digital economy.
Director
![Annabelle Gawer profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-11/annabelle-gawer.jpg?itok=hkSYQJoZ)
Professor Annabelle Gawer
Chaired Professor in Digital Economy; Director, Surrey Centre of Digital Economy (CoDE)
Find an expert
We have expertise in a host of research areas.
![Atta Addo profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2019-12/atta-addo.jpg?itok=CM1osatw)
Dr Atta Addo
Senior Lecturer in Digital Innovation and Enterpreneurship
![https://uk.linkedin.com/in/cristinaalaimo](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-02/Cristina-Alaimo.jpg?itok=AzBxq8YX)
Dr Cristina Alaimo
CoDE External Affiliate, SBS Visiting Researcher, Assistant Prof at LUISS in Digital Innovation and Data & Society
![Haifa Alsughayer profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-02/Haifa%20Photo%201.jpg?itok=3609rLnR)
Haifa Alsughayer
Postgraduate Research Student
![Birgit Altrichter profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-06/Birgit%20Altrichter.jpg?itok=xgxAhqD_)
Dr Birgit Altrichter
Lecturer in Marketing Analytics
![Carla Bonina profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-03/carla%20bonina%20profile.jpg?itok=X1n-QzV3)
Dr Carla Bonina
Associate Professor (Reader) in Entrepreneurship and Innovation
![Bonnie Buchanan profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2019-11/bonnie-buchanan.jpg?itok=vh-QG_iS)
Professor Bonnie Buchanan
Director of Sustainable and Explainable FinTech (SAEF) Center, Immediate Past Head of Department of Finance and Accounting and Professor of Finance
![https://twitter.com/itziarca?lang=en](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-02/Itziar%20UC3M%20image.jpg?itok=_WKQBEX1)
Dr Itziar Castelló
CoDE External Affiliate, SBS Visiting Researcher Reader in Sustainability & Digital Economy at Bayes Business School
![Lydia Milly Certa profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2021-11/lydia-milly-certa.jpg?itok=L4oheq-s)
Lydia Certa
Postgraduate Research Student and Sustainability Fellow at the Institute for Sustainability
![Sunghwan (Daniel) Cho profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2024-04/profile%28DC%29.jpg?itok=9IhrASMY)
Dr Daniel Cho
Senior Lecturer / Programme Lead (BSc Management with Entrepreneurship)
![Irina Cojuharenco profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-08/irina-cojuharenco.jpg?itok=iisYBL7H)
Dr Irina Cojuharenco
Reader, Founding Director of the University of Surrey Business and Economic Experiments (USBEE) Laboratory
![Ranjana Das profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2020-08/ranjana-das.jpg?itok=yXMUE1cn)
Professor Ranjana Das
Professor
![MariaLaura Di Domenico profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2019-06/marialaura-di-domenico.jpg?itok=zYQTYL0P)
Professor MariaLaura Di Domenico
Director of Research & Professor (Chair) of Entrepreneurship, Work and Organization
![Thomas Fackler profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-10/2021_10_06lmu%20for%20sbs%20website%20compressed.jpg?itok=lUdqlPE7)
Dr Thomas Fackler
Senior Lecturer in Digital Economy, Entrepreneurship and Innovation
![Regina Frei profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2024-03/35526_Dr%20Regina%20Frei_%20Associate%20Professor%20smaller.jpg?itok=R77gsSaq)
Dr Regina Frei
Associate Professor of Digital Economy
![Hannah Gooding profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2024-02/35554_Hannah%20Gooding_%20Postgraduate%20Researcher.jpg?itok=_tB-mAne)
Hannah Gooding
Postgraduate Research Student
![Bahareh Heravi profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2022-03/bahareh-heravi.jpg?itok=L-4ULBVQ)
Dr Bahareh Heravi
Reader in AI and Media
![Adrian Hilton profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-10/AdrianHilton_profile2018_01.png?itok=5nsVZqCc)
Professor Adrian Hilton
Director Surrey Institute for People-Centred AI | Director of Centre for Vision, Speech and Signal Processing
![Paul Hodkinson profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2024-02/PH%20image.png?itok=mVjswlIw)
Professor Paul Hodkinson
Professor of Sociology
![https://twitter.com/hanklv?lang=en](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-02/henry.lopez-vega.jpg?itok=xqGFR_Wz)
Dr Henry Lopez-Vega
CoDE External Affiliate, SBS Visiting Researcher
![Michael McGuire profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2019-02/michael-mcguire.jpg?itok=39X6LBIz)
Dr Michael McGuire
Senior Lecturer
![Felipe Merlano profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-11/SEF-Photo.jpeg?itok=JYKN-hxv)
Felipe Merlano
Research Fellow
![Ekaterina Murzacheva profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2022-09/ekaterina-murzacheva.png?itok=ygfFvgmm)
Dr Ekaterina Murzacheva
Senior Lecturer in Innovation and Entrepreneurship, Deputy Head of Department
![Glenn Parry profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2019-11/glenn-parry.jpg?itok=NEYwPVT8)
Professor Glenn Parry
Professor of Digital Transformation; Head, Department of Digital Economy Entrepreneurship and Innovation; CoDirector DECaDE: EPSRC Centre for the Decentralised Digital Economy
![Valentina Pitardi profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2021-10/valentina-pitardi.jpg?itok=S1dUC3hE)
Dr Valentina Pitardi
Senior Lecturer in Marketing
![Abdolreza Roshani profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2022-09/Photo_1.png?itok=jpvto5SK)
Dr Abdolreza Roshani
Lecturer in Business Analytics
![Jim Sears profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-06/Profile%20Pic-%202021-%204.jpg?itok=WP4mUjwc)
Jim Sears
Programme Director MSc in Entrepreneurship & Innovation Management; Senior Lecturer in Entrepreneurship and Innovation;
![Aldo Stornelli profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2024-06/Aldo%20Profile%201.jpg?itok=xnIqDG4c)
Dr Aldo Stornelli
Senior Lecturer in Digital Economy, Entrepreneurship and Innovation
![M.Mahdi Tavalaei profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-10/Mahdi-Tavalaei.jpg?itok=Ws1JSi8d)
Dr Mahdi Tavalaei
Senior Lecturer in Strategy and Digital Transformation
![Richard Tee profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2019-10/richard-tee.jpg?itok=9R3XxQna)
Dr Richard Tee
Associate Professor (Senior Lecturer) in Innovation and Entrepreneurship
![Ijeoma Oguamalam profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2022-10/Ijeoma-Oguamalam.png?itok=OWrzynFo)
Ijeoma Victor-Oguamalam
Postgraduate Research Student
![Wenqi Wei profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-09/wenqiwei_headshot.png?itok=CfE9oZS0)
Dr Wenqi Wei
Lecturer in Hospitality Management
![Xiaotian Xie profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2024-01/WechatIMG103%20copy.jpeg?itok=iDmoaxwu)
Xiaotian Xie
Research Fellow in Centre for the Decentralised Digital Economy
![Ying Zhang profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-08/AI_GE_0.jpg?itok=kQZ6F34D)
Ying Zhang
PhD candidate
![Shao Zhao profile image](/sites/default/files/styles/image_150x150_scale_and_crop/public/2023-02/1.pic_hd.jpg?itok=UWZWqQVJ)
Shao Zhao
Postgraduate Research Student