Anna Holland


Associate Head of School, Education and Associate Professor in Management
MBA, PG Cert, BA (hons), Cert.Ed
+441483688785
10 MS 01

Academic and research departments

Surrey Business School.

About

Affiliations and memberships

Certified Management and Business Educator (CMBE)
Awarded by the Chartered Association of Business Schools the CMBE is a professional status for business and management educators who meet the required standards and make a commitment to continuous professional development.
Senior Fellow of HEA (SFHEA)
Awarded by Advance HE, Senior Fellowship recognises professionals with a sustained record of effectiveness in teaching, learning and leadership.

Research

Research interests

Publications

Holland, A. & Ciachir, C. (2024) A qualitative study of students’ lived experience and perceptions of using ChatGPT: immediacy, equity and integrity.

The lived experience of students in their interaction with ChatGPT is underexplored. We conducted qualitative, semi-structured interviews with management students, who recently graduated, to explore their lived experiences and perceptions of using ChatGPT during their studies. Insights gained from the thematic analysis indicate positive perceptions of individual use of ChatGPT. Perceptions were mixed in relation to peers’ use of ChatGPT, especially during group work, where members’ “inappropriate” use of ChatGPT can lead to academic misconduct affecting all group members. Three themes emerged from our analysis: immediacy, equity, and integrity. The use of ChatGPT is driven by its immediate reassurance and validation properties, and for its potential to augment performance and creativity. Participants expressed concerns regarding equitable access to software and the risk of devaluing future degrees in the eyes of employers. Integrity was seen and articulated as problematic in the absence of institutional transparency and clear policy. These findings inform our discussion and recommendations – for the use of ChatGPT by students; for learning and teaching at module and programme level; and for policy development. The study contributes to the growing body of literature related to ChatGPT in higher education and emphasises the need to focus on student voice first.

Ciachir, C. & Holland, A (2024) The Complementary Role of Digital Tools in Higher Education: The Importance of Integration and Digital Maturity

The shift toward digital education has accelerated, particularly in the context of the COVID-19 pandemic [1], prompting a deeper exploration into hybrid learning models in higher education. In this paper, we discuss the importance of the integration of third-party digital platforms with traditional learning environments and evaluate their effectiveness from a student engagement perspective. Based on our prior study [2], we argue that while students generally view their digital learning experiences positively, significant challenges related to platform integration and digital literacy persist. Notably, the assumption that younger adults are inherently digitally proficient is challenged, highlighting the diversity in digital skills among the student population. The study suggests that hybrid learning environments can enhance educational delivery but require careful implementation to address integration issues and support diverse learning needs. Recommendations are made for educational institutions to adopt more user-friendly digital tools and for a collaborative approach with digital platform providers to ensure seamless integration to enrich the learning experience. This paper contributes to the ongoing discourse on digital transformation in education, proposing a framework based on digital maturity and advocating for strategies that prioritize both technological and pedagogical efficacy.