Dr Ekaterina Murzacheva
Academic and research departments
Digital Economy, Entrepreneurship and Innovation, Surrey Business School.About
Biography
I joined Surrey Business School in September 2022 as a Senior Lecturer in Innovation and Entrepreneurship. I have started my academic journey in 2012 while doing my PhD at the University of Strathclyde, followed by Senior Lecturer positions in Entrepreneurship at the University of Hertfordshire, and later - University of Portsmouth. Throughout my career, I have been working closely with small businesses to support their growth, and students - to help them develop their entrepreneurial potential, and engage with real-world experiences.
Areas of specialism
University roles and responsibilities
- Head of Digital Economy, Entrepreneurship & Innovation
- Senior Lecturer in Innovation & Entrepreneurship
ResearchResearch interests
My research interests lie mainly in the area of entrepreneurial finance, namely, informal capital, crowdfunding, peer-to-peer lending, and microfinance. My recent work investigates informal funding mechanisms, innovations in the alternative finance markets, and the evolution of the finance escalator. Additionally, I have been exploring entrepreneurship in the local communities, gender entrepreneurship, and entrepreneurial growth.
I have been part of a number of collaborative projects, such as Global Entrepreneurship Monitor, Accelerating Women's Enterprise, as well as local initiatives, for example, working with Fareham Borough Council to create an Economic Development Plan to 2031.
Research interests
My research interests lie mainly in the area of entrepreneurial finance, namely, informal capital, crowdfunding, peer-to-peer lending, and microfinance. My recent work investigates informal funding mechanisms, innovations in the alternative finance markets, and the evolution of the finance escalator. Additionally, I have been exploring entrepreneurship in the local communities, gender entrepreneurship, and entrepreneurial growth.
I have been part of a number of collaborative projects, such as Global Entrepreneurship Monitor, Accelerating Women's Enterprise, as well as local initiatives, for example, working with Fareham Borough Council to create an Economic Development Plan to 2031.
Teaching
I have been involved in the UK Higher Education since 2013, teaching mainly entrepreneurship-related subjects at undergraduate and postgraduate levels (including MBA programmes, and CIM qualification). Additionally, I am specialising in teaching research methods, statistical methods of analysis, and have a vast experience in supervising undergraduate and postgraduate dissertations, and MBA applied projects.
My materials are based on my accumulative experience in working with students, connections with the industry, my own research, especially in the area of entrepreneurial finance (equity crowdfunding in particular, as well as other forms of digital finance), and the research of others, where students are stimulated and challenged by being introduced to various standpoints and exposing them to various scenarios.
Over the last 5 years my personal interest in social entrepreneurship (through working with social businesses), and innovative business model designs with the focus on new product development, and optimisation of business processes to enhance business growth and efficiency has largely driven my teaching practice.
In 2021 I won the ESRC National Productivity Investment Fund (NPIF) Accelerating Business Collaboration Award to develop and deliver Hand-in-Hand: Awakening your Entrepreneurial Potential Programme. A 2-month entrepreneurship course, targeting people, who were made redundant, to develop their entrepreneurial skills and entrepreneurial identity, improving their chances of a successful start-up in the future.
In 2022 I contributed to the research design and Online Toolkit development of Creative Students Creating Business project to encourage knowledge exchange and industry engagement for students in the UK Higher Education.
I developed Advance HE/QAA Practice Guide helping students to transform communities and society through real life social action and environmentally responsible enterprise.
Publications
This paper re-visits the traditional model of the finance escalator, which outlines alternative financial pathways for entrepreneurs depending on their aspirations and stage of development. Building on social, spatial and institutional embeddedness perspectives, the dynamic and interactional challenges of financial decisions are captured through an exploratory interpretivist approach. Ten early funding journeys of entrepreneurs in Scotland, all of whom sought external funding, were scrutinized with the objective of revealing motivations, reasoning, and patterns behind funding decisions. Surprisingly, these entrepreneurs all initially sought value-added financial capital, but issues including control (perceived as ownership), speed of access, and external environmental pressures caused them to accept offers (often unsolicited) from familiar sources. As a result, a revised finance escalator is proposed. The extent to which these findings are context specific is discussed.
This paper examines the disruptive nature of financial innovations available to small firms by the growing range of online platforms that have emerged in the United Kingdom since the financial crisis. It is unveiled that finance provided to small firms via such mechanisms is not identical to more traditional sources, and its adoption therefore cannot be said to be simply a question of direct substitution based, for example on a price comparison. These offer a series of important advantages over more traditional sources of early-stage capital for entrepreneurs seeking funding. Service innovations around security, flexibility of terms, speed of access and transparency of pricing are as important as price considerations for many users, as are innovations made possible by the way, these online markets are structured and in particular in the way these innovative structures allow important types of risk to be dispersed and mitigated.
Drawing on human capital, intersectionality and mixed embeddedness theory, we test hypotheses on the relationship between gender differences in human capital and gender differences in nascent entrepreneurial activity across geographical space, and the moderating effect of spatially concentrated deprivation on this relationship. Using UK data from Global Entrepreneurship Monitor, we find that the disadvantaged position of female nascent entrepreneurs arises from social exclusion, and specifically that the gender differences in nascent entrepreneurial activity are directly related to differences in general and specific human capital across locales. Moreover, in deprived locations, women as a group do not gain from any human capital advantage they might have over men, causing a double disadvantage for women. Our results make a novel contribution to the literature on disadvantage entrepreneurship, and we discuss policy options to tackle double disadvantage in deprived locales.
Purpose: The expansion of online shopping aligned with challenging economic conditions have contributed to increasing fraudulent retail product returns. Retailers employ numerous interventions typically determined by embedded perspectives within the company (supply side) rather than consumer-based assessments of their effectiveness (demand side). This study aims to understand how customers evaluate counter-fraud measures on opportunistic returns fraud in the UK. Based on the Fraud Triangle and the Theory of Planned Behaviour, we develop an empirically informed framework to assist retail practice. Design/methodology/approach: We collected 485 valid survey responses about consumer attitudes regarding which interventions are effective against different types of returns fraud. First, a principal component section evaluates the policies' effectiveness to identify any policy grouping that could help prioritise specific sets of policies. Second, cluster analysis follows a two-stage approach, where cluster size is determined, and then survey respondents are partitioned into subgroups based on how similar their beliefs are regarding the effectiveness of anti-fraud policies. Findings: We identify policies relating to perceived effectiveness of interventions and create customer profiles to assist retailers in conceptualising potential opportunistic fraudsters. Our product returns fraud framework adopts a consumer perspective to capture the perceived behavioural control of potential fraudsters. Results suggest effectiveness of different types of interventions vary between different types of consumers, which leads to the development of managerial implications to combat the fraud. Originality/value: This study is unique in assessing the perceived effectiveness of a range of interventions based on data collection and advanced analytics to combat fraudulent product returns in omnichannel retail.