Sofie Voss
Postgraduate Researcher
MSc in Organisational Innovation and Entrepreneurship
About
My research project
Nudging for Lasting Pro-Environmental Behaviour in the Tourism SectorMy PhD project investigates the development and use of nudges to shift consumers’ behaviours in an environmentally friendly and, importantly, lasting manner. Drawing on spillover, moral licensing and cleansing theory, I will explain why people's prior moral behaviour sometimes leads them to continue acting the same way (spillover effect) and other times frees them to act contrary to the initial behaviour (licensing and cleansing). Through this lens, I will examine the temporal and causal effects of decision-making, contributing to understanding the temporality of decision-making in hedonic contexts.
Supervisors
My PhD project investigates the development and use of nudges to shift consumers’ behaviours in an environmentally friendly and, importantly, lasting manner. Drawing on spillover, moral licensing and cleansing theory, I will explain why people's prior moral behaviour sometimes leads them to continue acting the same way (spillover effect) and other times frees them to act contrary to the initial behaviour (licensing and cleansing). Through this lens, I will examine the temporal and causal effects of decision-making, contributing to understanding the temporality of decision-making in hedonic contexts.
My qualifications
2022
MSc in Organizational Innovation and Entrepreneurship
Copenhagen Business School
2020
BSc in Business, Language and Culture
Copenhagen Business School
2019
Exchange in Comercial Engineering, Business Administration, Management and Operations
Pontificia Universidad Católica de Chile
Affiliations and memberships
NEST
Network of Emerging Scholars in Tourism and Hospitality
Surrey Student Feedback Panel
Part of the panel that discusses, raises and resolves academic and general student experience issues.