Habit Application and Theory group (HabitAT)

We conduct cutting-edge theoretical, methodological and empirical research into habits, and how to use habit psychology to change behaviour.

The HabitAT group comprises a wealth of skills, knowledge and experience in the science of habit, spanning an international network of researchers

The HabitAT group works with a range of individuals and organisations to apply insights from habit psychology to change real-world behaviours across various domains

HabitAT group members share their expert insights through media work and other public engagement channels