The B-clinic
The Surrey Business School Business Clinic, The B-clinic, is an innovative initiative aimed at providing experiential learning opportunities for students while delivering valuable services to local businesses, startups, and entrepreneurs. The B-clinic is designed to bridge the gap between academic concepts and real-world business practice by involving students in hands-on projects that address real business challenges.
Experiential learning with impactful outcome
At The B-clinic, we focus on experiential projects where students work directly with businesses to solve real problems. Our services are designed to leverage the academic strengths of our students while delivering practical solutions to businesses.
Objectives
- To offer students practical experience in solving business problems by engaging them in real-world experiential learning projects
- To provide local businesses with cost-effective, research-driven solutions and strategic insights
- To foster a collaborative environment where students, academics, and industry partners can engage in meaningful knowledge exchange
- To enhance the employability of students by developing their skills in business analysis, consulting, and strategic planning
Scope of services
The B-clinic offers a range of services through the following key learning models:
- Dissertation projects: collaboration with final-year students on in-depth research addressing specific business challenges or opportunities
- Consultancy projects: teams of students work on tailored consulting projects to solve operational challenges, strategic issues, or market expansion needs
- Business plan development: crafting comprehensive business plans, including market analysis, financial projections, and strategic initiatives, ideal for startups or businesses looking to pivot or scale
- Marketing strategies: developing and implementing marketing strategies, including digital marketing campaigns and brand positioning, to enhance business visibility and engagement
- MBA projects: advanced strategic analysis and solution development by MBA students, focused on high-level business challenges such as market exploration or leadership development
Experience the power of collaboration
Are you a business owner facing challenges or looking for innovative ways to grow?
The B-clinic is your gateway to fresh ideas and actionable strategies. By partnering with our talented students, your business can benefit from cutting-edge insights while offering students invaluable hands-on experience in solving real-world business challenges.
Why partner with us?
By collaborating with The B-clinic, your business will benefit from:
- Specialised expertise: each module is designed to leverage the specific skills and knowledge of our students, ensuring your business receives targeted and effective solutions
- Innovative approaches: our students bring the latest academic research and business practices to the table, offering fresh, innovative ideas to tackle your challenges
- Cost-effective support: gain access to consultancy-level services at a fraction of the cost, while supporting the professional development of future business leaders
How it works
- Client engagement: businesses contact us to participate, and after a selection process, are matched with a team of students whose skills align with their needs.
- Experiential learning: over the course of a semester, student teams work closely with your business, guided by experienced academic staff, to develop and implement solutions.
- Deliverables: at the conclusion of the project, your business receives a report and actionable recommendations, along with the option for ongoing engagement with the Surrey Business School.
Get involved!
The Surrey Business School B-clinic is your opportunity to solve pressing business challenges while contributing to the education of the next generation of business leaders. If you’re ready to explore new possibilities and receive expert support, we invite you to partner with us.
