Dr Jashim Khan
Academic and research departments
Surrey International Institute at Dongbei University of Finance and Economics (SII-DUFE), Faculty of Arts, Business and Social Sciences.About
Biography
Jashim Khan is an Associate Professor of Marketing and Director of International Business Management at the University of Surrey, UK, posted at the Surrey International Institute (SII) partner campus at Dongbei University of Finance and Economics (DUFE), China. He earned a doctorate in business marketing from Auckland University of Technology and a Master of Management (with distinction) from Massey University in New Zealand. His research concerns understanding the influence of emerging financial technologies on consumer behavior. His work appears in various international journals.
Areas of specialism
University roles and responsibilities
- Director, International Business Manangement
- Convenor & Director, Leadership, Entrepreunership, Ability Development (LEAD) in SII-DUFE
- Member, SII L&T Committee
- Chair, International Business Management Department Meeting
- Chair, International Business Management Recruitment Committee
- Member, Staff/Student Liaison Committees (SSLCs)
- Lead Aacademic Integrity Officer, SII-DUFE
My qualifications
Affiliations and memberships
Member, Association for Consumer Research
Member, Australia New Zealand Marketing Academy
Member, British Academy of Management
Member (scientific committee) International Conference on Management & Entrepreneurship
Editorial Board Member, Journal of Management and Entrepreneurship
Business, industry and community links
Research collaboration with Plunket Organisation New Zealand
Joint Efforts and Industry Cooperation, Project Manager- Research & Development, Sustainable Cities Trust, Christchurch
Trust investments, Auckland New Zealand
Country Research Analyst (2006, 2007, 2008)-: Euromonitor International
Research Mentor: Zero-credit Ltd, DERBYSHIRE, UK
News
In the media
ResearchResearch interests
Consumer Behaviour, Digital Currency, Embodiment & Metaverse
Research interests
Consumer Behaviour, Digital Currency, Embodiment & Metaverse
Teaching
MAN 1147 Marketing
MAN 3207 Research in Business
Publications
Highlights
SELECTED ARTICLES
Monograph
Khan, J., & Belk, R. (forthcoming) Digital Currency and Consumption: The Meaning of Money in an Era of Digital Currency. Routledge
Khan, J. and Belk, R. (2024), "Money you could touch: cash and psychological ownership", Qualitative Market Research, Vol. 27 No. 5, pp. 820-840. https://doi.org/10.1108/QMR-04-2023-0049
Tao, M., Shoham, A., Alam, F., & Khan, J. (2024). Do Self-Reliance and Patriotism Influence Indian Consumers Unwillingness to Buy Chinese Products? The Role of Consumer Animosity. Journal of International Consumer Marketing, 36(5), 443–462. https://doi.org/10.1080/08961530.2024.2301937
Qu Yi, *Jashim Khan, Yuyang Su, Jiao Tong, Zhou Shuo (2023) “Impulse buying tendency in live-stream commerce: the role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision”, Journal of Retailing and Consumer Services, Vol 75, November, 103534 https://doi.org/10.1016/j.jretconser.2023.103534
Khan, J. (2023) Exploring mindful consumption, ego involvement, and social norms influencing second-hand clothing purchase, Current Psychology, 42, 13960–13974 https://doi.org/10.1007/s12144-021-02657-9
Khan, J., & Hemsley-Brown, J. (2021). Student satisfaction: the role of expectations in mitigating the pain of paying fees. Journal of Marketing for Higher Education, 34(1), 178–200. https://doi.org/10.1080/08841241.2021.1973646
Khan, J., Tang, Y., Zhang, Y & Yuen, Y. (2021) Co-creating Teaching Excellence In Curriculum Design Through Leadership And Entrepreneurship And Ability Development, In Marion, Heron, Baloo, Kieran (Ed.) Co-creating Teaching Excellence In Curriculum Design Through Leadership And Entrepreneurship.
Zuo, Na & Khan, J. (2021) Online Personal Selling, Platform Engagement And E-loyalty, International Journal Of Entertainment Technology And Management.
Tao, M., Alam, F., Nawaz, M. Z., & Khan, J. (2021). The Role Of Cultural Intelligence In The Relationship Between Platform Trust And Loyalty: The Perspective From OTA Platforms. International Journal Of Online Marketing, 11(2), 17-31.
Khan, J., Pelet, J.-E. and Zamani, S. (2022), "Tickle me on WeChat Moments: the role of brand love", Journal of Product & Brand Management, Vol. 31 No. 1, pp. 29-39. https://doi.org/10.1108/JPBM-10-2019-2597
Belk, Russell., & Khan, Jashim. (2020). Interpersonal Relationships As “Self-Otherhood”: a Conceptualization and Demonstration in the Context of the P2p Sharing Economy. ACR North American Advances.
Khan, Jashim., Maltezou, V., Sutanto, E. M., & Tao, M. (2020). The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: A Comparative Analysis Between Two National Contexts. Strategic Innovative Marketing and Tourism, 91.
Khan, J., & Rundle‐Thiele, S. (2019). Factors explaining shared clothes consumption in China: Individual benefit or planet concern?. International Journal of Nonprofit and Voluntary Sector Marketing, e1652. https://doi.org/10.1002/nvsm.1652
Khan, J., Rivers, G., Gaur, S., Quazi, A., Zuo, Na. and Bhatia, S. (2018). Do fellow-feeling and organisational harmony matter for logistic firms? Asia Pacific Journal of Marketing and Logistics.
Pelet, J. E., Khan, J., & Cowart, K. (2017). Location-Based Services Effect on Online Purchase Intention. Advances in Consumer Research, North American Advances.
Khan, J. (2010). Validation in marketing experiments revisited, Journal of Business Research, 64 (7) https://doi.org/10.1016/j.jbusres.2010.08.009
Khan, J., Belk, R. & Craig-Lees, M. (2015). Measuring consume perception of payment mode: scale development and validation. Journal of Economic Psychology https://doi.org/10.1016/j.joep.2015.01.006