Research
Solutions-focused research leadership with sustained impact
We are steadfast in our commitment to conducting research that is ethically sound, sustainable, and designed to generate positive social, environmental, and economic outcomes. In line with the School's mission to incubate vibrant futures, we foster a culture where research is not only innovative and transformative but also responsible and impactful in addressing the world’s most critical challenges.
Impactful research
By blending the rigour of high quality impactful research and the strengths of a technology-led university, we are delivering solutions which are relevant in these rapidly changing times.
The Human Insight Lab
The Human Insight Lab is equipped with a world-class biometric research facility, ideal for conducting consumer behaviour studies using psychophysiological measurements. Our cutting-edge tools includes mobile, screen-based, and VR eye-trackers, alongside biosensors that measure facial expression analysis, electrodermal activity, optical heart rate, and electroencephalogram. We connect researchers to research volunteers using an online subject pool management system, promoting the development of a vibrant research community
Publications
We have a well established reputation for research excellence, demonstrated by our publications, which is continually informing our teaching as well as evolving our approaches to present and future business challenges.
