UKRI Centre for Doctoral Training in AI for Digital Media Inclusion
Creative AI: Putting people at the heart of inclusive media
Creating Intelligent Media Services for All through a challenge-led PhD research training programme, co-designed with stakeholders and industry to shape real-world digital media inclusion.
The call for applications for 2025/2026 is now open. The deadline for submissions is 16:00 GMT on 31 January 2025.
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We are shaping the future of AI Digital Media Inclusion
A transformative Doctoral Training programme in Artificial Intelligence designed with inclusion for all at its heart
The UKRI AI Centre for Doctoral Training in AI for Digital Media Inclusion combines the world-leading expertise of the Surrey Institute for People-Centred AI (PAI) at the University of Surrey, a pioneer in AI technologies for the creative industries (vision, audio, language, machine learning) and StoryFutures at Royal Holloway University of London, leader in creative production and audience experience (arts, psychology, user research, creative production).
Digital media inclusion is essential for equality across society
The CDT is funded by UK Research and Innovation (UKRI) as part of the government’s strategy to ensure the country has the top global expertise and fosters the next generation of researchers needed to seize the transformational benefits of AI technology.
Our vision is to deliver unique cross-disciplinary training embedded in real-world challenges and creative practice, and to address the industry need for people with responsible AI, inclusive design and creative skills.
We believe that AI can enable intelligent media which adapts to individual needs to reduce barriers to inclusion (preference, neuro-divergence, age, language, sensory or physical abilities). Our CDT in AI for Digital Media Inclusion is doing just that!
PHD SCHOLARSHIPS AVAILABLE FOR OCTOBER 2025 START
Applications deadline: 31 January 2025
Join us and work on shaping future media services to be inclusive for all.
What makes our training programme unique?
The CDT will train a new generation of over 80 industry-ready PhDs to lead the transformation to responsible AI-enabled inclusive media. This will forge a ground-breaking challenge-led model, co-designed and co-delivered with creative industry and end-user partners to remove significant real-world barriers to media inclusion.
Working in multi-disciplinary cohort teams, we aim to develop comprehensive multi-faceted AI solutions combining creative, technical, behavioural, linguistic, social and legal expertise, designed with inclusion for all at their heart.
What drew me to the programme is its commitment to diversity and inclusion in the development of new technologies. I'm also excited by the AI training, and I'm eager to explore the opportunities it will bring.Kassie Headon, CDT PhD researcher
Our collaboration with the Creative Industry
Creating digital media content and services that are inclusive for all is essential. It's a key requirement for societal equality. And it's a business necessity to increase engagement for diverse audiences.
Our challenge-led training is fostering a responsible creative AI ecosystem. It's partnering with 50+ organisations. These include big-tech corporations, creative SMEs, and user organisations. Together, we will address real-world inclusive media challenges, and realise the impact on society and the UK economy.
We are passionate about making digital media more inclusive. Watch our video and find out how to get involved.
Our challenge-led research and industry partnerships
Partnerships are key to the CDT's mission of changing the dial on digital media inclusion and accessibility. The CDT believes that the time for one-size-fits-all media has passed. We are collaborating with a range of partners from the creative and technology industries to explore how AI can increase engagement with diverse audiences to help achieve greater societal equality.
Together we are taking a new challenge-led approach to tackling real-world inclusion problems, to ensure that future media is truly inclusive for all audiences.
This includes: addressing front-end design, using personalisation to adapt to different accessibility needs; applying multi-modal AI where one sense can be used to enhance another (voice to text, scene descriptors etc); addressing stigmatised narratives; and much more.
Our CDT Pilot Partners
We have been working with a pilot group of partners in designing this new way forward. These include IBM, Channel 4, Nexus Studios, Anagram, Synamedia, Final Pixel and English Heritage.
SAMSUNG - Chris Alder | CHANNEL 4 - Steve Belford |
"Get exposed to a bigger ecosystem, gaining insight, solving shared challenges.At Samsung we develop technologies for edge devices. We're working at the far end of the broadcast chain. By working with University of Surrey, Royal Holloway and all of the other partners, we're being exposed to a much larger ecosystem. That's giving us much greater insight into the whole value chain in the broadcast industry.” | “It's been really fascinating to see how the AI researchers have approached the common challenges that face most of the industry, but also the way in which they have creatively worked together to come up with ideas which have commercial value,but also tackle those underlying issues of inclusion and relevancy.”At Channel 4, we see AI as an enabler for industry to work more efficiently with optimised workflows, but it also reduces the barrier to entry for new and emerging talent.” |
Our full list of inaugural partners
- Access Entertainment
- Activate Learning
- Ada Lovelace
- Anagram
- Atos
- Bang & Olufsen
- BBC
- Blesma
- British Screen Forum
- Creative UK
- Darkfield
- Digital Catapult
- Disguise
- Dock10
- M3 LEP
- English Heritage
- Figment
- Final Pixel
- Gideon Reeling
- iLife Media
- ISO Design
- Lord David Puttnam
- MKAI
- NetMC
- Netmind.ai
- Nexus Studios
- NVIDIA
- Open Inclusion
- Samsung
- Sir Peter Bazalgette
- Sony Europe
- Surrey Heartlands ICS
- Surround Vision
- Synthesia
- Target3D
- Tetralogical
- Marshmallow Laser Feast
- TechUK
- Surrey County Council
- Ofcom
- IBM
- Blessed Foundation
- Pact
- NFTS
- AudioScenic
- Aspierations
- Arwen
- Osborne Clarke
- Orbit RRI
- Open Education AI
- Channel 4
- Framestore
- Ukie