Safina Naz
Postgraduate Research Student
About
My research project
Pro-environmental Behaviour with Pleasure in Hospitality: A Positive Psychology-based Hedonic PerspectiveI will conduct three comprehensive studies to delve into the concept of hedonia-based pleasure and its role in creating positive emotional experiences for hospitality consumers. The aim is to ensure that consumers not only enjoy a positive emotional experience but also find joy in adopting pro-environmental behaviors. By understanding and enhancing the pleasurable aspects of these behaviors, the research seeks to foster lasting and enjoyable sustainable practices among hospitality consumers.
Supervisors
I will conduct three comprehensive studies to delve into the concept of hedonia-based pleasure and its role in creating positive emotional experiences for hospitality consumers. The aim is to ensure that consumers not only enjoy a positive emotional experience but also find joy in adopting pro-environmental behaviors. By understanding and enhancing the pleasurable aspects of these behaviors, the research seeks to foster lasting and enjoyable sustainable practices among hospitality consumers.
Publications
Highlights
- Impact of inclusive leadership on project success through climate for innovation: the moderating role of knowledge sharing
by Muhammad Qaiser Shafi; Abdul Qayyum; Safina Naz; Sajeela Rabbani; Nida Kamal International Journal of Knowledge and Learning (IJKL), Vol. 16, No. 2, 2023 - Ahmad, Waqas, Faisal Shahzad, Safina Naz, Luqman Shahzad, and Touseef Sadiq. ”Validation of Secure Wiping Applications for Android Phones.” In 2022 International Conference on Decision Aid Sciences and Applications (DASA), pp. 1645-1652. IEEE, 2022.