Surrey Business School Alumni Reception

With two decades of experience in global licensing, merchandising and toys, Darran founded Toikido in 2020. An entertainment company at the cutting-edge of digital design and toys, selling millions of products in over 80 countries.

In 2 years the company has grown dramatically developing partnerships with Hollywood studios and taking gaming studios into physical products, most recently over 22million products from the hit game AmongUs. Toikido is now developing inhouse brands and IP development, with Smashlings first out the blocks launching later this year.