3pm - 4pm
Wednesday 9 February 2022
How much analytics can there be in advertising?
A seminar in the Applied Statistics Seminar Series designed to give undergraduate mathematics with statistics students a broader knowledge of the applications of statistics.
University of Surrey
Guildford
Surrey
GU2 7XH
This event has passed
Abstract
Advertising spend was set to exceed £29bn in 2021*. In a world surrounded by different types of screen, Tik Tok is taking on Instagram & Facebook/Meta, TV is battling YouTube & Netflix, supported by the rise of Influencer marketing….
This all means greater demand distractions and demands for our attention. So, how do advertisers keep going and ensure their products or services are seen? – The answer is DATA SCIENCE.
The Medialab group would like to showcase the role of data science within the advertising landscape and showcase how analytics can be applied in helping navigate this changing and exciting landscape.
Source: *Advertising Association/WARC Expenditure Report