Inspiring and enabling a billion people to live better lives within the planet's limits

Joanna leads the IKEA Group’s work to make sustainable and healthy living affordable, attractive and accessible for as many people as possible worldwide, with the goal to inspire and enable one billion people to live better lives within the limits of the planet by 2030. Previously she was Head of Sustainability for IKEA UK and Ireland, where she led the integration of all aspects of sustainability into core business and innovation.

Joanna has long specialised in sustainable living and making green, healthy lifestyles both attractive and accessible through consultancy, broadcasting, writing and practical projects. She lives in Malmö in southern Sweden, where she cycles to work, swims in the crazily cold sea and is turning her kitchen into a hydroponic salad farm!

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