Centre for Business Analytics in Practice

The Centre for Business Analytics in Practice is a multi-disciplinary research centre with the vision of using analytics for better decision-making. Our focus at the Centre is to investigate how data of any size can help organisations succeed through fact-based, data-driven, proactive decision-making.

About

Our Centre brings together research into the methods and applications in key areas, including:

Business analytics
Artificial intelligence (AI) and big data
Efficiency and productivity
Health analytics
Operations and supply chain analytics
Sustainability and net-zero analytics.

The need for data-driven, better and faster solutions is more critical now than ever before.

Using analytics for better decision-making has grown exponentially over the past decade. Driven by business and societal needs, decision analytics has become one of the most active research areas in academics and in industry.

The tools, techniques, and algorithms used for big data projects leverage the most current, state-of-the-art methods applied in a wide variety of fields that include business and management science, computer science, statistics, data science, engineering, and mathematics.

Our research

Research areas

People using digital screen showing data

Projects

Publications

Meet the team

Professor Ali Emrouznejad

Director of the Centre for Business Analytics in Practice

Ali Emrouznejad is a Professor and Chair in Business Analytics at Surrey Business School, UK. He also serves as the director of the Centre for Business Analytics in Practice, leading research efforts in various fields, including performance measurement and management, efficiency and productivity analysis, as well as AI and big data. Prior to his current position, he held the rol...

Professor James Aitken

Co-Director of the Centre for Business Analytics in Practice

Professor James Aitken began his career within a manufacturing environment where he gained success in the logistics and operation fields. The knowledge and experience accrued supported his part-time PhD studies and provided the platform for the development of the UK’s first manufacturing operations based on combining lean and agile. His continued interest in innovative operati...

Members experts

At the Centre for Business Analytics in Practice (CBAP), our experts excel in diverse analytics domains, fostering informed decision-making and driving innovation. We specialize in AI, Machine Learning, Big Data, and Sentiment Analysis to unlock profound insights and optimize business strategies. Additionally, our expertise includes Causal Analytics for assessing business strategy impacts, Circular Manufacturing Analytics for sustainability, and Data Privacy Analytics to enhance customer trust.

Our comprehensive capabilities extend to Crime Prediction, Digital Strategy, Holistic Sustainable Systems, and Immersive Technology Analytics. We also focus on Performance and Production Optimization, Regulatory Economics, Risk Analytics, and Simulation & Operations Analytics.

We invite academic and industry partners to collaborate with us, leveraging our cutting-edge analytics to solve complex challenges and drive growth in a data-driven world.