BSc (Hons) — 2025 entry International Event Management

Services industries are a driving force of value creation. Nowadays nearly every product has a service component and as such service businesses are increasingly dominant forces in the global economy. Services are intangible, consumed at the time of their production, cannot be stored, and standardization is a challenge. This module is designed to provide students with an understanding of the challenges service organizations face due to service characteristics, consumer behaviour, and a dynamic and increasingly challenging global environment. This module introduces the core principles of services marketing and consumer behaviour considering service characteristics. In doing so students will be dealing with a variety of marketing topics allowing them to appreciate the complexity of the topic as well as relevant theories and models service providers can take advantage of in terms of managing the service experience for their customers. To emphasize the applicability of service and consumer behaviour theories to various fields this module is divided into two parts: First, general principles of services marketing and consumer behaviour are covered. Second, industry (i.e., tourism, events, or hospitality) specific theory and applications are introduced. In an increasingly customer centered environment this module will provide an understanding about theories, approaches and techniques concerning how to attract and retain customers while dealing with challenges due to services characteristics and changing consumer behaviour. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking. As such the goal is to contribute to resourcefulness and resilience and to develop digital capabilities linked to the topics covered. Consequently, students develop skills relevant for employability.

This module will set the foundation for future modules where students would design and stage their own events. It will provide a rigorous framework of knowledge and understanding, concerning the key aspects in event operation. This module will also critically discuss the challenges appearing in event operation. These would prepare students for producing and operating a live event as well as providing solutions to main issues if arise.

All managers in service industries need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the fundamental ways processes and people deliver this.

Businesses do not exist in isolation. They operate within a complex and sometimes turbulent environments. This module invites students to explore the influences of various external factors¿international, economic, political, ecological, technological, socio-cultural and technological¿at local, national and international levels on business organisations, and how businesses can in turn impact the environment.

This module is intended to provide an introduction to financial accounting. It is aimed at students who are not majoring in accounting or finance but who are studying an introductory level of accounting and finance as part of their programme in management and is particularly focused on students specialising in the Hospitality, Tourism and Events sectors.

Private events are a diverse grouping of activities that can include, but are not limited to, weddings, parties, dinners, private dining, celebrations, family events and VIP events. They are not open to the general public and typically involve small numbers of people in intimate settings. Despite their small size, private events can hold immense significance for their participants, and designing and managing them effectively is crucial to their success. This module introduces this important sector of the events industry and supports students to plan and produce a small private event on campus.

The business data project introduces students to a range of analytical frameworks and skills that support the process of making business decisions. The project involves analysing industry and business data and producing a professional report. The project assists students to develop skills in business statistics, data analysis, report writing, and group work.

This module explains why event managers in the events and hospitality industries cannot afford to ignore sustainability as a business imperative. Throughout all the functions of a business, sustainability should be taken into account, and this perspective underpins the module. Through the lens of sustainable development and management, we will critically discuss how sustainable practices can be developed in various geographical and socio-cultural contexts. This will culminate in a review of sustainability management systems that reflect different approaches to problem-solving and impact that can be applied to organizations working in diverse international contexts.

The major part of this module is devoted towards the planning and marketing of a live event. Building on the knowledge gained from Year 1 modules, this task will require the students to work in collaboration as part of small teams with allocated roles and responsibilities. Students will go through the creative design process and then take ideas forward and through a feasibility process.  In the course of this module students will learn essential knowledge about the practical planning, documentation, organisation and technical considerations for the staging of a live event.  This will involve students using digital tools (e.g. Microsoft Teams) to create and share documents and software (e.g. Microsoft Publisher and Excel) to create marketing materials and an event profit and loss sheet.  Students will receive regular feedback on their plans and their performance from peers, teaching staff and internal suppliers (e.g. venue managers) and will learn to reflect on their own professional development and to act upon feedback.  Thus this module will help students to create self regulating teams and to build self confidence and this practical module will enable students to gain a real depth of understanding of the stage by stage process of successful event management. In Semester two students will be able to take the UG Live Event Project 2 which is the Event Delivery and Evaluation module in which student event teams deliver a live event and evaluate all key aspects of the business and operations management of the project.

The module introduces students to the principles of organisational behaviour and human resource management.  It encourages them to identify the relevance of these principles for practice in different sectors.  In particular, it will focus on the ways in which an understanding of human behaviour can help in the management of others and self.  It will examine fundamental individual and group processes and the ways in which these inform the policies and practices of people management.

The prime motivator is to equip students with a good and meaningful understanding of hospitality/tourism/events finance and accounting. The objective is to develop accounting and finance skills needed by competent young professionals to achieve sustainable profits for various stakeholders. This module will covers management accounting that includes costing, budgeting and the fundamental principles of corporate finance and investment.

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module builds on the work completed in the UG Live Event Project (Event Planning & Marketing) module in semester one. The major part of this module is devoted towards the marketing, sales, delivery and evaluation of a live event. Students will continue to work collaboratively in order to implement a digital marketing strategy that is appropriate to the intended audience to promote their events.  They will create and share digital documents, and income streams and cash flow will be managed through software such as Microsoft Excel.  Students will create industry standard risk assessments and share and deliver all aspects of the planned events from the set-up of the event venues to the final break down and clearing up upon the completion of events. In the post event period students will report on the outcomes from their project and reflect on their own learning and their experience of working within an event project team. This module is intended to be taken by students returning from exchange programmes run within semester one of the L5 second year. Returning students will be assigned to an event team by the module leader as is deemed appropriate. 

Digital innovation and data analytics are regarded as key for the development of enterprises, destinations and the services sector including hospitality, tourism, transport and events. Being aware of available technologies and being able to use data to extract patterns and generate insights to support strategic decision making are important for enterprises to be able to create innovative solutions to business problems and compete in an increasingly competitive and transparent environment. As such, awareness about digital innovation and data analytics as well as the ability to judge the quality of interfaces are vital to succeed in the social and economic business environment within the services sector, including hospitality, tourism, transport, and events. This module provides students with an understanding of the importance of digital innovation and data analytics in the services sector. It involves a critical reflection on contemporary strategies, concepts and ideas that currently shape hospitality, tourism, transport and event practices. It also aims to equip students with the fundamental concepts and tools needed to understand the emerging role of business analytics in service organisations and shows students how to apply business analytics tools and to communicate with industry professionals to effectively use and interpret analytic models and results for making better business decisions. The module deals with the importance of consumers' perception of the design of technological interfaces for business success and covers how to critically examine user interfaces and how to make sense of user-based interface evaluation data.

This module introduces students to the key issues, strategies and practices of marketing in the digital environment of tourism, hospitality and events. With the rapid rise in the use of the Internet and new media technologies, there are a number of digital tools and technologies available to marketing managers. This module provides students with an understanding of the importance and the application of digital marketing in general and social media in particular. It is vital for tourism, hospitality and event enterprises to acknowledge that consumers are now co-marketers, co-designers, and co-producers of travel experiences and that it is essential to take advantage of consumers as a source of knowledge for innovations and experience design in order to be able to compete in an increasingly competitive and transparent environment. The module therefore deals with how firms can utilize digital marketing and related channels and communication modes to enhance networking, collaboration, and travelers' engagement with services provided by tourism, hospitality or event organizations.

The module is intended to provide an opportunity to review current trends and strategic issues in the international THE (Tourism, Hospitality, Events) industry and their impact on managing international organisations. It will consider the influence of current and future global issues on strategic management of businesses including geo-dynamics, technological advances, new customer dynamics, sustainability concerns and resilience of key stakeholders through socio cultural and economic challenges. The content of the module will therefore review several theoretical concepts and case studies from THE industries delivered by industry experts and lectures/tutors to develop students' strategic thinking and management skills.

The Business Research Methods module aims to provide students with the necessary skills and knowledge to determine the information necessary to address the identified basic or applied research problem and, using these skills and knowledge, develop an actionable research proposal. Students will gain an understanding of relevant approaches, elements, and stages of undertaking a research enquiry to provide insights to solving a relevant business problem. Students will develop core competence required to carry out a research enquiry, including identifying and formulating research problems, setting appropriate research objectives, selecting and applying appropriate research approaches, secondary and primary data collection and instruments, sampling and analysis methods, as well as the importance of ethical conduct in business research. This module discusses different methods and techniques essential to the execution of effective, coherent, and rigorous research for informed business decisions and practices.

Event Innovations introduces students to cutting edge technological and advanced event innovation and practices required to respond to the dynamic international event environment. This is a central part of our commitment to develop students' digital capabilities. For example, from XR Event Technology to host virtual events right through to intelligent technology solutions increasingly adopted across event venues to deliver contemporary and sustainable and economically viable events. This module provides a unique opportunity for students to hear from, talk to, and engage with industry leaders across a range of different business, sporting and cultural events and contexts.

Services industries are a driving force of value creation. Nowadays nearly every product has a service component and as such service businesses are increasingly dominant forces in the global economy. Services are intangible, consumed at the time of their production, cannot be stored, and standardization is a challenge. This module is designed to provide students with an understanding of the challenges service organizations face due to service characteristics, consumer behaviour, and a dynamic and increasingly challenging global environment. This module introduces the core principles of services marketing and consumer behaviour considering service characteristics. In doing so students will be dealing with a variety of marketing topics allowing them to appreciate the complexity of the topic as well as relevant theories and models service providers can take advantage of in terms of managing the service experience for their customers. To emphasize the applicability of service and consumer behaviour theories to various fields this module is divided into two parts: First, general principles of services marketing and consumer behaviour are covered. Second, industry (i.e., tourism, events, or hospitality) specific theory and applications are introduced. In an increasingly customer centered environment this module will provide an understanding about theories, approaches and techniques concerning how to attract and retain customers while dealing with challenges due to services characteristics and changing consumer behaviour. The module also creates an opportunity to facilitate 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking. As such the goal is to contribute to resourcefulness and resilience and to develop digital capabilities linked to the topics covered. Consequently, students develop skills relevant for employability.

This module will set the foundation for future modules where students would design and stage their own events. It will provide a rigorous framework of knowledge and understanding, concerning the key aspects in event operation. This module will also critically discuss the challenges appearing in event operation. These would prepare students for producing and operating a live event as well as providing solutions to main issues if arise.

All managers in service industries need to be able to understand, analyse and improve the processes for which they are responsible. In order to be able to do this effectively they need to understand the nature and purpose of the service concept and the fundamental ways processes and people deliver this.

Businesses do not exist in isolation. They operate within a complex and sometimes turbulent environments. This module invites students to explore the influences of various external factors¿international, economic, political, ecological, technological, socio-cultural and technological¿at local, national and international levels on business organisations, and how businesses can in turn impact the environment.

This module is intended to provide an introduction to financial accounting. It is aimed at students who are not majoring in accounting or finance but who are studying an introductory level of accounting and finance as part of their programme in management and is particularly focused on students specialising in the Hospitality, Tourism and Events sectors.

Private events are a diverse grouping of activities that can include, but are not limited to, weddings, parties, dinners, private dining, celebrations, family events and VIP events. They are not open to the general public and typically involve small numbers of people in intimate settings. Despite their small size, private events can hold immense significance for their participants, and designing and managing them effectively is crucial to their success. This module introduces this important sector of the events industry and supports students to plan and produce a small private event on campus.

The business data project introduces students to a range of analytical frameworks and skills that support the process of making business decisions. The project involves analysing industry and business data and producing a professional report. The project assists students to develop skills in business statistics, data analysis, report writing, and group work.

This module explains why event managers in the events and hospitality industries cannot afford to ignore sustainability as a business imperative. Throughout all the functions of a business, sustainability should be taken into account, and this perspective underpins the module. Through the lens of sustainable development and management, we will critically discuss how sustainable practices can be developed in various geographical and socio-cultural contexts. This will culminate in a review of sustainability management systems that reflect different approaches to problem-solving and impact that can be applied to organizations working in diverse international contexts.

The major part of this module is devoted towards the planning and marketing of a live event. Building on the knowledge gained from Year 1 modules, this task will require the students to work in collaboration as part of small teams with allocated roles and responsibilities. Students will go through the creative design process and then take ideas forward and through a feasibility process.  In the course of this module students will learn essential knowledge about the practical planning, documentation, organisation and technical considerations for the staging of a live event.  This will involve students using digital tools (e.g. Microsoft Teams) to create and share documents and software (e.g. Microsoft Publisher and Excel) to create marketing materials and an event profit and loss sheet.  Students will receive regular feedback on their plans and their performance from peers, teaching staff and internal suppliers (e.g. venue managers) and will learn to reflect on their own professional development and to act upon feedback.  Thus this module will help students to create self regulating teams and to build self confidence and this practical module will enable students to gain a real depth of understanding of the stage by stage process of successful event management. In Semester two students will be able to take the UG Live Event Project 2 which is the Event Delivery and Evaluation module in which student event teams deliver a live event and evaluate all key aspects of the business and operations management of the project.

The module introduces students to the principles of organisational behaviour and human resource management.  It encourages them to identify the relevance of these principles for practice in different sectors.  In particular, it will focus on the ways in which an understanding of human behaviour can help in the management of others and self.  It will examine fundamental individual and group processes and the ways in which these inform the policies and practices of people management.

The prime motivator is to equip students with a good and meaningful understanding of hospitality/tourism/events finance and accounting. The objective is to develop accounting and finance skills needed by competent young professionals to achieve sustainable profits for various stakeholders. This module will covers management accounting that includes costing, budgeting and the fundamental principles of corporate finance and investment.

A large number of global events are undertaken in fixed locations, such as hotels, theatres, stadia and purpose built event spaces. The choice of venue is a critical element of event management, typically based on capacity, price and location, but also more complex variables such as the venue's sustainability credentials, credibility, experience, accessibility and how the venue is managed. This module will provide a firm grounding in understanding the complexities of venue selection in event management. Additionally, many careers in event management are venue based, and managing venues requires knowledge and skills in addition to those of the creative event manager. As such, this module will review operational venue management to include diary management, venue marketing, catering operations, legal, health and safety and licensing considerations as well as how developments in technology and sustainability are impacting venue management.

This module builds on the work completed in the UG Live Event Project (Event Planning & Marketing) module in semester one. The major part of this module is devoted towards the marketing, sales, delivery and evaluation of a live event. Students will continue to work collaboratively in order to implement a digital marketing strategy that is appropriate to the intended audience to promote their events.  They will create and share digital documents, and income streams and cash flow will be managed through software such as Microsoft Excel.  Students will create industry standard risk assessments and share and deliver all aspects of the planned events from the set-up of the event venues to the final break down and clearing up upon the completion of events. In the post event period students will report on the outcomes from their project and reflect on their own learning and their experience of working within an event project team. This module is intended to be taken by students returning from exchange programmes run within semester one of the L5 second year. Returning students will be assigned to an event team by the module leader as is deemed appropriate. 

Digital innovation and data analytics are regarded as key for the development of enterprises, destinations and the services sector including hospitality, tourism, transport and events. Being aware of available technologies and being able to use data to extract patterns and generate insights to support strategic decision making are important for enterprises to be able to create innovative solutions to business problems and compete in an increasingly competitive and transparent environment. As such, awareness about digital innovation and data analytics as well as the ability to judge the quality of interfaces are vital to succeed in the social and economic business environment within the services sector, including hospitality, tourism, transport, and events. This module provides students with an understanding of the importance of digital innovation and data analytics in the services sector. It involves a critical reflection on contemporary strategies, concepts and ideas that currently shape hospitality, tourism, transport and event practices. It also aims to equip students with the fundamental concepts and tools needed to understand the emerging role of business analytics in service organisations and shows students how to apply business analytics tools and to communicate with industry professionals to effectively use and interpret analytic models and results for making better business decisions. The module deals with the importance of consumers' perception of the design of technological interfaces for business success and covers how to critically examine user interfaces and how to make sense of user-based interface evaluation data.

This module introduces students to the key issues, strategies and practices of marketing in the digital environment of tourism, hospitality and events. With the rapid rise in the use of the Internet and new media technologies, there are a number of digital tools and technologies available to marketing managers. This module provides students with an understanding of the importance and the application of digital marketing in general and social media in particular. It is vital for tourism, hospitality and event enterprises to acknowledge that consumers are now co-marketers, co-designers, and co-producers of travel experiences and that it is essential to take advantage of consumers as a source of knowledge for innovations and experience design in order to be able to compete in an increasingly competitive and transparent environment. The module therefore deals with how firms can utilize digital marketing and related channels and communication modes to enhance networking, collaboration, and travelers' engagement with services provided by tourism, hospitality or event organizations.

The module is intended to provide an opportunity to review current trends and strategic issues in the international THE (Tourism, Hospitality, Events) industry and their impact on managing international organisations. It will consider the influence of current and future global issues on strategic management of businesses including geo-dynamics, technological advances, new customer dynamics, sustainability concerns and resilience of key stakeholders through socio cultural and economic challenges. The content of the module will therefore review several theoretical concepts and case studies from THE industries delivered by industry experts and lectures/tutors to develop students' strategic thinking and management skills.

The Business Research Methods module aims to provide students with the necessary skills and knowledge to determine the information necessary to address the identified basic or applied research problem and, using these skills and knowledge, develop an actionable research proposal. Students will gain an understanding of relevant approaches, elements, and stages of undertaking a research enquiry to provide insights to solving a relevant business problem. Students will develop core competence required to carry out a research enquiry, including identifying and formulating research problems, setting appropriate research objectives, selecting and applying appropriate research approaches, secondary and primary data collection and instruments, sampling and analysis methods, as well as the importance of ethical conduct in business research. This module discusses different methods and techniques essential to the execution of effective, coherent, and rigorous research for informed business decisions and practices.

Event Innovations introduces students to cutting edge technological and advanced event innovation and practices required to respond to the dynamic international event environment. This is a central part of our commitment to develop students' digital capabilities. For example, from XR Event Technology to host virtual events right through to intelligent technology solutions increasingly adopted across event venues to deliver contemporary and sustainable and economically viable events. This module provides a unique opportunity for students to hear from, talk to, and engage with industry leaders across a range of different business, sporting and cultural events and contexts.