Surrey Live Commerce

This project aims to understand stakeholder expectations and users, such as residents and visitors, behavioural intentions towards a live-commerce platform designed for the future of high streets and town centres.

Start date

March 2021

End date

September 2021

Overview

This project will help to understand the behaviours and psychology of Surrey businesses, including government, community, charity and support organisations, and potential users of the platform, such as residents and visitors, to ensure that the platform being developed addresses as many perceived barriers as possible from potential users.

This research is in collaboration with Arcom IT Ltd. and Surrey County Council. 

Funding amount

£8,000

Funder

SME Innovation Voucher

Team

Principal investigators

Bora Kim

Dr Bora Kim

Lecturer, School of Hospitality and Tourism Management

See profile
Lorna Wang

Lorna Wang

Deputy Head, Department of Hospitality

See profile
Nima Heirati

Dr Nima Heirati

Senior Lecturer, Surrey Business School

See profile
Yoo Ri Kim

Dr Yoo Ri Kim

Lecturer, School of Hospitality and Tourism Management

See profile

More

Research groups and centres

We have a world-class reputation for our research in hospitality, tourism, transport and events.

SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT CENTRE FOR DIGITAL TRANSFORMATION IN THE VISITOR ECONOMY