Exploring the process of creating exhibition service innovation from value propositions in service-dominant logic
Start date
January 2020End date
December 2021Overview
Meetings, incentives, conventions, and exhibitions (MICE) tourism are high value-added forms business tourism which exert considerable impact on local economies. Innovation is a key to maintaining competitiveness in this important sector, and the service-dominant (S-D) logic perspective provides insights into how co-creation can contribute to generating value propositions to customers.
This project aims to identify the process whereby such practices inform the innovation process in the exhibition industry in Hong Kong. To achieve this aim, we will utilise big data analytics, exhibition service innovation project analysis, conduct in-depth interviews and expert panel reviews to identify key features of the co-production and innovation processes. It will then use a survey to validate the findings with respect to how propositions are developed and created for service innovation.
Funder
Hong Kong Research Council GRF Fund
Team
Principal investigator
Jin Soo Lee
Principal investigator
Co-investigators
Professor Allan Williams
Chair in Tourism and Mobility Studies
See profileSangwon Park
Co-investigator
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Research groups and centres
We have a world-class reputation for our research in hospitality, tourism, transport and events.
SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT Centre for Competitiveness of the Visitor Economy