Consumer purchasing intention in restaurants and hotels post-Covid-19 lockdown
Overview
Dr Yoo Ri Kim and Dr Anyu Liu are working on an experimental study regarding understanding consumers’ purchasing intention in restaurants and hotels after the Covid-19 lockdown measures are lifted.
This study aims to provide both theoretical and practical implications for the hospitality industry after the lockdown measures have been lifted by informing consumer behavioural intention on social distancing measures and promotion offers.
Team
Principal investigators
Dr Yoo Ri Kim
Lecturer, School of Hospitality and Tourism Management
See profile
Dr Anyu Liu
Senior Lecturer in Hospitality
See profileMore
Research groups and centres
We have a world-class reputation for our research in hospitality, tourism, transport and events.
SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT Centre for Competitiveness of the Visitor Economy