MSc — 2024 entry Strategic Marketing (Online)
Our online MSc Strategic Marketing goes beyond traditional digital marketing to equip you with practical skills in strategy, market research, social media marketing, advanced analytics and even sustainability marketing. Prepare to become a forward-thinking marketing leader who can use creativity, innovation and data to make better marketing decisions.
About this
course
Over the course of 24 months, you will learn how to assess and manage the customer service experience using advanced analytics techniques that are adopted by the world’s leading organisations. Not only will you study the ‘ins’ and ‘outs’ of marketing strategies and processes, you will also learn about communication, digital and social media marketing, marketing research and customer-facing functions. Through international case studies and guidance by world-class academics, you’ll learn to apply data-driven, creative marketing strategies to help you lead your organisation into a successful future.
This online course is run by Surrey Business School, which is accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).
Statistics
No application fees
Experience straightforward admission and enrolment, with no application fee.
No test scores
No standardised test scores are required for admission or enrolment.
No experience required
There is no work experience required for this course.
What you will study
MSc Strategic Marketing will equip you with the practical tools and strategic mindset you need to become a forward-thinking marketing leader, who has the ability to make informed decisions in today’s dynamic landscape. The course culminates in a final business project, in which you will conduct independent research and propose solutions for a topic that aligns with your academic and professional aspirations.
Modules
The MSc consists of 180 credits at FHEQ level 7, and is divided into 10 fully autonomous credit-bearing modules and a final business project, delivered through a ‘carousel’ approach across six terms. Each module is worth 15 credits, except for the final project, which is worth 30 credits.
Professional recognition
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Tuition and fees are subject to change and may increase each academic year. Tuition does not include technology platform licensing, or support services.
Once you have been accepted on the course, pay your tuition fees online.
September 2024 - Part-time - 2 years
- UK/Overseas
- £15,200 per year
February 2025 - Part-time - 2 years
- UK/Overseas
- £15,200 per year
June 2025 - Part-time - 2 years
- UK/Overseas
- £15,200 per year
A complex world calls for flexible learning designed for your needs. In the online course, you’ll find an intuitive platform, comprehensive support and top-notch education designed for real people with real lives.
- Attend biweekly face-to-face classes, held on Zoom, that allow for rich discussion and debate with peers and faculty.
- Complete interactive assignments, using a customisable platform that follows best practices for online learning.
- Access full-spectrum career services, including interview prep, one-on-one coaching, self-assessments, and salary resources.
- Connect with a student success advisor, who will serve as your dedicated partner throughout the course.
Learn from marketing leaders
As a student in the MSc Strategic Marketing course, you will learn from the University of Surrey faculty who are experienced, active practitioners, and top researchers in the marketing field. They bring their real-world experiences and case studies to the online classroom.
The online MSc Strategic Marketing will equip you to become a creative, data-driven marketing leader across industries and sectors. The course’s online modality and emphasis on practical solutions means you can start applying your skills in the workplace right away. In addition to activities and assessments designed to enhance your employability in a competitive market, this course offers a module relating to complexity thinking that will help mould you into a creative professional with the ability to understand and cope with an increasingly fluid marketing world.
We seek applicants who are interested in enhancing their marketing expertise. If you’re new to the field, you’ll build a foundation of essential knowledge and receive the staff support to learn to apply strategic marketing concepts. If you’re already an experienced marketer, this will help you gain the advanced skills you need to move into a leadership role.
Applicants must have a minimum of a Lower Second-Class Honours (2:2) UK undergraduate degree, or a recognised equivalent international qualification.
International students in the United Kingdom
Search for entry requirements for your country to find the grade and qualifications we will accept.
Relevant work experience may also be considered. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role), please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.
English language requirements
If English is not your first language, you will need to provide evidence of your English language level. We accept results from the IELTS Academic with a minimum score of 6.5 overall, with 6.0 in writing and 5.5 in each other element.
Application requirements
For further information, please see our admissions criteria and application requirements.
Terms and conditions
When you accept an offer to study at the University of Surrey, you are agreeing to follow our policies and procedures, student regulations, and terms and conditions.
We provide these terms and conditions in two stages:
- First when we make an offer.
- Second when students accept their offer and register to study with us (registration terms and conditions will vary depending on your course and academic year).
View our generic registration terms and conditions (PDF) for the 2023/24 academic year, as a guide on what to expect.
Disclaimer
This online prospectus has been published in advance of the academic year to which it applies.
Whilst we have done everything possible to ensure this information is accurate, some changes may happen between publishing and the start of the course.
It is important to check this website for any updates before you apply for a course with us. Read our full disclaimer.