Zhongyin Yao
Postgraduate Research Student
About
Yao Zhongyin joined Surrey Hospitality & Tourism Management as a doctoral student at the University of Surrey in 2024. He has completed a Master's degree in International Tourism Management (UK) and a Bachelor's degree in Tourism Management (China).
He has two years of work experience in statistical surveys and the tourism industry.
Under the supervision of Dr. Xuan (Lorna) Wang and Dr. Manuel Alector Ribeiro, he is conducting interdisciplinary research on the digital divide and the tourism industry.
University roles and responsibilities
- Postgraduate Research Student
ResearchResearch interests
Tourism research, digital divide, aging society, data analysis
Research projects
Exploring the Impact of Digital Divide on Tourism Economy in Semi urbanized Regions: Machine Learning and Qualitative ResearchThe research uses machine learning techniques like linear regression and random forests to explore the digital divide and generational differences in tourism between Qinling in China and semi-urban areas in England, using machine learning techniques like linear regression and random forests. It focuses on how digital literacy affects economic participation and community cohesion in various community types, aiming to bridge gaps in understanding the impact of digital evolution in diverse cultural and economic settings.
Research interests
Tourism research, digital divide, aging society, data analysis
Research projects
Exploring the Impact of Digital Divide on Tourism Economy in Semi urbanized Regions: Machine Learning and Qualitative Research
The research uses machine learning techniques like linear regression and random forests to explore the digital divide and generational differences in tourism between Qinling in China and semi-urban areas in England, using machine learning techniques like linear regression and random forests. It focuses on how digital literacy affects economic participation and community cohesion in various community types, aiming to bridge gaps in understanding the impact of digital evolution in diverse cultural and economic settings.
Publications
Xuan Lorna Wang, Zhongyin Yao, Hongbo Daisy Liu (2022) Digital Divide in Hospitality and Tourism: A Systematic Literature Review, June 22-24, 2022, Limassol, Cyprus.ISBN: 978-9963-697-42-7.