Dr Youngsoo Kim
Academic and research departments
Surrey Hospitality and Tourism Management, Faculty of Arts, Business and Social Sciences.About
My research project
Tourism memory in order to increase individuals' well-beingPursuits for well-being are human’s ongoing goals to improve his or her mental health, and to make a healthier society. My research focuses on tourism with the aim to identify tourism-related psychological factors such as tourism memory in order to increase individuals' well-being.
Supervisors
Pursuits for well-being are human’s ongoing goals to improve his or her mental health, and to make a healthier society. My research focuses on tourism with the aim to identify tourism-related psychological factors such as tourism memory in order to increase individuals' well-being.
University roles and responsibilities
- Researcher
- Teaching assistant
- Marking assistant
ResearchResearch interests
Consumer Marketing and Psychology in Tourism and Hospitality
Experiential marketing, consumer memory (e.g., tourism memory), consumer decision-making process, communication strategy, psychological need satisfaction, customer motivation, hedonic & eudaimonic well-being, and customer loyalty.
Methodology
Scale development, experimental design, and longitudinal study.
Research collaborations
Han, J., Kim, Y., and Jung, M. (2022). Exploring the roles of multidimensional versus unidimensional construct of destination social responsibility in explaining destination trust and relationship continuity. Global Business and Finance Review.
Research interests
Consumer Marketing and Psychology in Tourism and Hospitality
Experiential marketing, consumer memory (e.g., tourism memory), consumer decision-making process, communication strategy, psychological need satisfaction, customer motivation, hedonic & eudaimonic well-being, and customer loyalty.
Methodology
Scale development, experimental design, and longitudinal study.
Research collaborations
Han, J., Kim, Y., and Jung, M. (2022). Exploring the roles of multidimensional versus unidimensional construct of destination social responsibility in explaining destination trust and relationship continuity. Global Business and Finance Review.
Teaching
MSc Research Methods
MSc Dissertation