Dr Sheena Karangi

Sheena holds a PhD in Marketing from the University of Kent, an MA in Marketing Management from the University of Bradford and a BSc in Information Systems and Technology (USIU). And prior to joining Surrey, was a Lecturer in Marketing at the University of Kent. Her main research interest lies in sensory marketing and its effects on consumer affect, cognition and behaviour. Specifically, how retail atmospherics and touch (haptics) influence behaviour. She is also interested in the application of technology such as Virtual and Augmented Reality in facilitating sensory engagement.  

Preceding academia, she holds international industry experience in  in both the Oil/Energy (Business Development) and Telecommunication sectors (Innovation Management).