Sara Palmer
About
My research project
The diversification of translation services in commercial marketing translationMy research explores the technology fuelled diversification of translation services in commercial marketing translation, and the use of service labels such as machine translation post-editing, human translation, localisation, and transcreation. It combines research on how translation companies present these four core services in their marketing, how they communicate the differentiation of services with clients and providers, and how providers deliver the services in practice.
Supervisors
My research explores the technology fuelled diversification of translation services in commercial marketing translation, and the use of service labels such as machine translation post-editing, human translation, localisation, and transcreation. It combines research on how translation companies present these four core services in their marketing, how they communicate the differentiation of services with clients and providers, and how providers deliver the services in practice.