Professor Minhua Eunice Ma
About
Biography
Professor Minhua Eunice Ma joined University of Surrey in June 2024 as Pro Vice-Chancellor Education. Prior to this, she was affiliated with the Medical Sciences Division at University of Oxford. Professor Ma has served in senior academic leadership roles previously, including as Deputy Vice-Chancellor and Provost at Falmouth University, and as Dean of the School of Computing & Digital Technologies at Staffordshire University. Her expertise spans across teaching quality assurance and research both in the UK and internationally.
Professor Ma plays a vital role in various quality assurance regulators in the UK and globally. She served on the Office for Students’ (OfS) Teaching Excellence Framework (TEF) Panel in 2023, as a review expert for QAA and an Advisory Board member for QAA Computing Subject Benchmark, Quality and Qualifications Ireland (QQI), and the Netherlands Quality Agency. She also serves on international research councils, including Horizon Europe, French National Research Agency, Swiss National Science Foundation, and the Academy of Finland.
Additionally, Professor Ma’s pioneering work in games technology and digital health has secured a total research funding of £12m from sources such as UKRI, EU, NHS, NESTA, UK government and charities. She has made significant contributions to the field of digital health with her research in serious games, focusing on applications of games technology, virtual and augmented reality in stroke rehabilitation, cystic fibrosis, autism, medical simulation, preventing gender-based violence, and adolescent mental health. Her work includes 145 peer-reviewed publications, 13 books, and she has supervised 24 PhD students with 17 successful completions.
Professor Ma is Editor-in-Chief for the Serious Games section of the Elsevier journal Entertainment Computing and Founding Chair of the International Joint Conference on Serious Games. Since 2010, she has been the elected UK representative for the International Federation for Information Processing Working Group (IFIP WG14.8) on Serious Games, shaping the future of serious games research on a global scale.