Dr Liliane Abboud

Lily Abboud is a Lecturer (Assistant Professor) in Marketing at Surrey Business School. She holds a PhD in Marketing from Alliance Manchester Business School (AMBS Doctoral Scholarship), The University of Manchester, and a MSc in Marketing and Strategy (Distinction) from Warwick Business School, UK. Prior to joining academia, she worked in market research (with a focus on the technology industry).

Her research interests include services marketing, consumer wellbeing, AI technologies and customer experience as well as customer engagement. Her research work has been published in the Journal of Business Research, European Journal of Marketing and Journal of Service Management, and was presented at several international prestigious conferences (SERVSIG, Frontiers in Service, QUIS, Academy of Marketing, AMS, AMS WMC). Lily serves on the editorial board of Qualitative Market Research, is managing guest editor for Internet Research and an ad-hoc reviewer for leading service and marketing journals and conferences. She supervises at PhD, MSc and undergraduate levels. 

Lily is a Fellow of the Higher Education Academy (FHEA), holds a PGCert in Learning and Teaching and is a Certified Management and Business Educator (CMBE). She has extensive teaching experience at postgraduate and undergraduate levels at the University of Surrey and the University of Manchester (research methods, services marketing, digital marketing, consumer behaviour, marketing management and strategy). She was visiting professor at the University of Bayreuth (Germany). She is currently an external examiner at the University of Glasgow.