
Dr Liliane Abboud
Academic and research departments
Marketing, Surrey Business School, Faculty of Arts, Business and Social Sciences, Surrey Institute for People-Centred Artificial Intelligence (PAI).About
Biography
Lily Abboud is a Lecturer (Assistant Professor) in Marketing at Surrey Business School. She holds a PhD in Marketing (AMBS Doctoral Scholarship) from Alliance Manchester Business School, The University of Manchester, and a MSc in Marketing and Strategy (Distinction) from Warwick Business School, The University of Warwick, UK.
Her research interests focus on services marketing, customer engagement, consumer wellbeing, technology and customer experience and consumer psychology. Her research work has been published in the Journal of Business Research, European Journal of Marketing and Journal of Service Management, and was presented at several international conferences (SERVSIG, Frontiers in Service, QUIS, AM, AMS). Lily is an ad-hoc reviewer for service and marketing journals and conferences. She supervises at doctoral, MSc and undergraduate levels.
Lily is a Fellow of the Higher Education Academy (FHEA), holds a PGCert in Learning and Teaching and has taught a variety of marketing and research modules at postgraduate and undergraduate levels (research methods, services marketing, consumer behaviour, marketing management and strategy). She is currently an external examiner at the University of Glasgow.
Previous roles
Affiliations and memberships
ResearchResearch interests
- Customer experience and technology
- Wellbeing and transformative services
- Actor engagement
- Customer power, agency and vulnerability
Research interests
- Customer experience and technology
- Wellbeing and transformative services
- Actor engagement
- Customer power, agency and vulnerability
Supervision
Postgraduate research supervision
Accepting PhD Students. Lily welcomes prospective PhD candidates' proposals in the following services marketing topics: technology, AI and customer experience; customer/actor engagement; consumer wellbeing; transformative services.
Current doctoral students:
- Tariq Alwashah - "Customer Experience and Technology"
- Heer Paleja - "Artificial Intelligence and Consumer Decision-Making"
Teaching
- Services Marketing
- Capturing Market Insights
- Research in Marketing
Sustainable development goals
My research interests are related to the following:





