Kanokwan Phoaroon
Academic and research departments
Surrey Hospitality and Tourism Management, Centre for Digital Transformation in the Visitor Economy.About
My research project
An Analysis of the Relationship between User-Generated-Content (UGC) and Immersive Event Experiences in the United KingdomThis study aims to explore the relationship between immersive event experiences and online consumer reviews in the United Kingdom. Immersive experiences are deeply engaging interactions that involve multiple senses, fully absorbing participants in the present moment through seamless physical, mental, and emotional engagement. These experiences create lasting impacts by blurring the lines between reality and the experience itself. This study will apply theories of value co-creation (positive value created together by event organisers and attendees) and value co-destruction (negative value or harm from these interactions) to guide our analysis.
The study’s objectives are:
- To analyse online consumer reviews associated with immersive event experiences in the United Kingdom from the perspective of value co-creation and value co-destruction.
- To critically analyse the perspectives of immersive events managers on value co-creation and value co-destruction through online consumer reviews.
- To synthesise the insights from both managers and consumers to better understand how immersive events are designed and experienced.
Supervisors
This study aims to explore the relationship between immersive event experiences and online consumer reviews in the United Kingdom. Immersive experiences are deeply engaging interactions that involve multiple senses, fully absorbing participants in the present moment through seamless physical, mental, and emotional engagement. These experiences create lasting impacts by blurring the lines between reality and the experience itself. This study will apply theories of value co-creation (positive value created together by event organisers and attendees) and value co-destruction (negative value or harm from these interactions) to guide our analysis.
The study’s objectives are:
- To analyse online consumer reviews associated with immersive event experiences in the United Kingdom from the perspective of value co-creation and value co-destruction.
- To critically analyse the perspectives of immersive events managers on value co-creation and value co-destruction through online consumer reviews.
- To synthesise the insights from both managers and consumers to better understand how immersive events are designed and experienced.
University roles and responsibilities
- Graduate Teaching Assistant
My qualifications
ResearchResearch interests
Event Marketing, Event Experience, Co-creation and Co-destruction
Research interests
Event Marketing, Event Experience, Co-creation and Co-destruction
Teaching
As a graduate teaching assistant, I have contributed to teaching in the following modules;
- Financial Accounting in Service Industries (Level 4)
- Accounting & Financing for the Service Industry (Level 7)
- Venue Management (Level 5)
- Event Operation (Level 4)