Dr Farhana Sajjad
Senior Lecturer in Marketing / Programme Director MSc. Strategic Marketing
PhD, MSc., MBA, BSc. (Hon), SFHEA, CMBE
About
Biography
Dr. Farhana Sajjad joined the Marketing and Retail Management department as a Lecturer in January 2017.
Previously, Farhana worked as a Lecturer in Marketing at Brunel University. From 2010-2012 she worked as a research assistant on multi-million pound R&D projects funded by EU FP 7 ICT, surrounding themes such as Digital Government, Decision making, ubiquitous Policy making.
Her research interest falls within a multi-disciplinary research area particularly in marketing and IS (digital marketing, social media, technology adoption and diffusion, decision making).
University roles and responsibilities
- Programme Director of MSc. Strategic Marketing
- Learning & Teaching Lead
Previous roles
01 March 2017 - 01 January 2022
Programme Director BSc. Business and Retail Management
01 February 2017 - 01 January 2022
Programme Director BSc. Business Management Marketing
01 January 2017 - 30 September 2019
Accreditation Officer for Charted Institute of Marketing
Affiliations and memberships
Senior Fellow of Higher Education Academy
SFHEA
Certified Management and Business Educator
CMBE
Projects:
- IVUS project: Improving the visual usability in SurreyLearn – A student experience project across SBS
- PAM: Pre-Arrival Module across the University
- SoL: Surrey Online Learning
Supervision
Postgraduate research supervision
Teaching
Integrated & Digital Marketing Communications (MANM018)
Marketing (MANM017)
Marketing Principles (MAN1075)
Publications
Mehmi, M., Sajjad, F. and Ali, M. (2018) Next generation mobile marketing: How young customers react to GPS-enabled location based- mobile advertising. Proceedings of the 2018 Mediterranean conference of information systems held at Ionian University School of Informatics. Corfu, Greece.
Sajjad. F. (2019) Antecedents of Shopper’s Technology Adoption in a Digital Retail Context. Proceedings of the 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece,
Jaewon, C., Hong, J. L., Sajjad, F. and Lee, H. (2013) The influence of national culture on the attitude towards mobile recommender systems. Technological Forecasting & Social Change, 86. 65-79.
Sajjad, F., Lee, H. Kamal, M., and Irani, Z. (2011) Research Note: Workflow Technology as an e-Participation Tool, Journal of Enterprise Information Management, 26 (2). 197-212
Lee,H, Sajjad, F., Yafi, K. and Irani, Z. (2011) A workflow model to support location based participation to policy-making processes. Proceedings of the 2011 European conference of information systems held at Aalto University School of Economics. Helsinki, Aalto University
Sajjad. F. and Anninou. I (2022) A consumer achievement approach to shopper-facing technologies in retailing. Proceedings 28th International Conference on Recent Advances in Retailing and Consumer Science, July 23 – 26, 2022, Baveno, Italy
Luai. J, Jreissat, Mohannad, Upadhyay, Arvind AU - Sajjad, Farhana AU - Balodi, Krishna. (2022) The paradox of strategic partnerships for sustainable value chains: Perspectives of not‐for‐profit actors. Business Strategy and the Environment,
Luai Jraisata, Mohannad Jreissatb , Farhana Sajjad, Luciano Batistad , Thaana Ghalia (2022) No Actor is an Island: The Role of Partnerships in Sustainable Value Chains. Jordan Journal of Mechanical and Industrial Engineering. Volume 16, Number 2, March. 2022
Achhwa, A. and Sajjad. F (2024) Exploring the augmented self: A gender-focused approach to understanding the influence of using augmented reality (AR)Instagram filters on an individual’s self-concept. Proceedings 30th International Conference on Recent Advances in Retailing and Consumer Science, June 27 – 30, 2024, Canary Island, Spain.