Dr Junyi (Amy) Xie

Junyi (Amy) is a lecturer in Marketing at the University of Surrey. Her primary research interest is the organizational frontlines. Her research topics include, for example, service encounters, coping and well-being. She also integrates mindfulness into her research. Her recent works have appeared in the Journal of Business Research and Behaviour & Information Technology. She also presented at prestigious conferences, for example, the Academy of Marketing Science and Frontiers in Service Conference. Before starting her PhD, Amy graduated with a Master of Design with distinction in Innovation and Creativity in Industry from Cranfield University. Before joining academia, she had extensive experience in marketing communications and service management in the FMCG sector.