Dr Anastasios Siampos
Academic and research departments
Marketing, Surrey Business School, Faculty of Arts, Business and Social Sciences.About
Biography
I joined Surrey Business School in September 2015 as a Teaching Fellow in Marketing. Before that, and during my PhD studies, I was a senior tutor and also graduate teaching assistant in a number of Marketing Programmes at Strathclyde Business School.
University roles and responsibilities
- Director of Undergraduate Studies - Business
ResearchResearch interests
I am interested in Strategic Marketing, with a focus on market orientation and adaptive marketing capabilities.
Research interests
I am interested in Strategic Marketing, with a focus on market orientation and adaptive marketing capabilities.
Teaching
First semester 2024/2025
Strategic Marketing (MANM434) - Module Leader
Second semester 2024/2025
Marketing (MAN1147/MAN1148) - Module Leader
Business Research Project (MAN3116) - Module Leader
Publications
Additional publications
Murzacheva, E., Siampos, A. (under publication), Taking a Resource-Based View at Red Dwarf Satellites: Does Space Herald an Imminent Death or a Way to Supernova?, SAGE Publications: SAGE Business Cases
O’Brien, J., Siampos, A. (2022) From agile disruptor to market leader: Netflix’s regeneration challenge, in Clegg, S. et al. (2022) Strategy: Theory and Practice 4th edn. Los Angeles: SAGE Publications.
O’Brien, J., Siampos, A. (2021) ‘Group role play case: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show’, Journal of Applied Learning & Teaching, 4(1), pp. 141-143.
Boukis, A. ; Kaminakis, K.; Siampos, A. & Kostopoulos, I. (2015). 'Linking Internal Marketing with Customer Outcomes', Market Intelligence and Planning, 33 (3), 394-413.
Siampos, A. & Gounaris S. 'Market and entrepreneurial orientation's effect on organisational performance through marketing capabilities'. The Academy of Marketing Conference 2015, June 7-9 July, 2015, Limerick, Ireland
Siampos, A. 'The Effects of Competitor Orientation on Employees' and Market Performance'. 43rd EMAC, June 3-6, 2014, Valencia, Spain
Boukis, A. & Siampos, A. 'Identifying key enablers of employee brand-supporting behavior'. International Research Conference in Marketing. University of Edinburgh Business School. September 19-20, 2013, Edinburgh, UK
Siampos, A. 'Marketing Strategy during an economic recession'. 2nd International Research Conference in Marketing. University of Strathclyde. April, 18-19 2013, Glasgow, UK