The psychological ownership of cash
A recent article by Dr Jashim Khan and Russell Belk was featured on BBC South Today.
Their research highlights that physical cash not only influences how much we spend but also fosters a profound sense of psychological ownership that digital payments cannot replicate. The study suggests, "when we handle cash, we are not just spending money; we are parting with a piece of ourselves."
For more information
Khan, J and Belk, R (2024), "Money you could touch: cash and psychological ownership", Qualitative Market Research, Vol. 27 No. 5, pp. 820-840.