Practical Survey Design and Web-Based Methods

On successful completion of this course, you will be able to:

• Demonstrate a conceptual understanding of question wording and design issues in survey (C and K)
• Gain practical experience of developing an online survey using Qualtrics (P and T)
• Demonstrate a systematic understanding of the pros and cons of a range of survey designs and the particular challenges of online methods (C and P)
• Recognise the importance of appropriate sampling methodologies (C, K and P)
• Demonstrate a comprehensive understanding of sources of error in survey measurements and be aware of how they can be measured, prevented and reduced (C and K)
• Gain a thorough understanding of the principles of 'mobile first ' for survey design (K)

Attributes

This course will provide you with a comprehensive understanding of key issues in survey methodology and the challenges associated with the increasing shift towards internet enabled approaches.

Indicative content includes:

• The art and the science of questionnaire design
• Sampling theory and non-probabilistic approaches to survey design
• Modes of data collection, self-completion, computer-assisted personal interviewing (CAPI), computer-assisted telephone interviewing (CATI) and the web
• Quality criteria in survey methods - survey error; threats to validity and the reliability of estimates
• Survey weighting and representativeness
• Ethical considerations in survey research
• Web based panels and online experiments
• ‘Mobile first’ and lessons for survey design
• Falling response rates and survey quality
• Online survey experiments

Workshops will give you experience of:

• Online survey design using Qualtrics
• Data collection and descriptive analysis of headline results.

• Lectures
• Hands-on workshops